Dragatron
We turned a disconnected remote training market into a cohesive ecosystem. By bridging the gap between professional trainers and isolated users, we created a digital fitness experience that feels human.
When global mobility paused, everyone bought yoga mats and downloaded apps. The demand was explosive. But the infrastructure was a mess. Trainers were trying to run complex coaching businesses using shaky video calls, spreadsheets, and emails, while users felt isolated staring at generic, pre-recorded videos. The friction was high. Users were losing motivation because they felt unseen, and trainers were burning out trying to manage the administrative chaos. We didn't need another workout library. We needed to repair the broken feedback loop between coach and athlete.
We stopped treating digital fitness as a broadcast and started treating it as a conversation. We redesigned the core interface to prioritize the relationship, not just the video feed. This meant building a "Live-Sync" dashboard where trainers could adjust workout intensity in real-time based on the user’s wearable data. We stripped away the admin heavy lifting—automating the scheduling and tracking logic—so the human connection could take center stage. It’s no longer just watching a screen; it’s being seen. - Psychological safety: Users push harder when they know a professional is monitoring their actual biometrics, not just their camera feed. - Reduced cognitive load: By unifying chat, payments, and programming into one view, we removed the "app switching" fatigue that kills momentum. - Reciprocity: We built features that reward consistency from both sides, creating a social contract that makes it harder to skip a session.
